Our Process
At Subject PR, we are revolutionizing the way nonprofits build awareness for their cause by producing and promoting creative campaigns that increase the perception and influence of independent activists. In doing so, we are humanizing the issues and creating a cultural shift toward a culture of altruism.
1. Cultivate
We create content and media that elevates the perception of activism.
STORYTELLING
We help our activists find the most entertaining way to share their relationship with their cause(s).
POSITIONING
We find the best way to align the activists' brands with our clients' current messaging.
MONETIZATION
We help our activists strategize how to earn money for their good work.
PROJECTS+
We plan the projects, events, and stunts needed to make maximum impact.
2. Facilitate
We make and maintain key relationships to generate the greatest social impact.
NEW MEDIA
We supply our new media connections with the lifestyle entertainment their audiences crave.
ETHICAL BRANDS
We work with ethical brands regularly to their products in our activists hands to increase brand awareness for both.
OTHER NONPROFITS
We showcase our activists to NGOs tackling complementary issues to create intersectional reach and new normals.
COLLABORATIONS
We reach out to creatives to find ways for them to collaborate with our activists and exchange audiences.
3. Disseminate
We earn our activists the mainstream recognition they deserve.
STORYTELLING
We help our activists find the most entertaining way to share their relationship with their cause(s).
POSITIONING
We find the best way to align the activists' brands with our clients' current messaging.
MONETIZATION
We help our activists strategize how to earn money for their good work.
PROJECTS+
We plan the projects, events, and stunts needed to make maximum impact.
PER CAMPAIGN
$35k
(120 hour maximum)
ON RETAINER
$10k/month
(3 month minimum)
*The items above outline our process, they are not a la carte services. Rates are non-negotiable.
