Our Process

At Subject PR, we are revolutionizing the way nonprofits build awareness for their cause by producing  and promoting creative campaigns that increase the perception and influence of independent activists. In doing so, we are humanizing the issues and creating a cultural shift toward a culture of altruism.

1. Cultivate

We create content and media that elevates the perception of activism.

STORYTELLING


We help our activists find the most entertaining way to share their relationship with their cause(s).




POSITIONING


We find the best way to align the activists' brands with our clients' current messaging.




MONETIZATION


We help our activists strategize how to earn money for their good work.




PROJECTS+


We plan the projects, events, and stunts needed to make maximum impact.





2. Facilitate

 

We make and maintain key relationships to generate the greatest social impact.

STORYTELLING


We help our activists find the most entertaining way to share their relationship with their cause(s).




POSITIONING


We find the best way to align the activists' brands with our clients' current messaging.




MONETIZATION


We help our activists strategize how to earn money for their good work.




PROJECTS+


We plan the projects, events, and stunts needed to make maximum impact.





3. Disseminate

We earn our activists the mainstream recognition they deserve.

MEDIA KITS


We produce gorgeous media kits that help the media understand our activists and double as ROI reports.




TRADITIONAL MEDIA


We reach out to traditional media after the new media data speaks for itself.




INTERVIEW TRAINING


We coach our activists for the various types of interviews they’ll (hopefully) be doing.




LOCAL PRESS TOURS


We plan and coordinate press tours around Los Angeles.





PER CAMPAIGN
$35k
(120 hour maximum)

ON RETAINER
$10k/month
(3 month minimum)

*The items above outline our process, they are not a la carte services. Rates are non-negotiable.

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