Our Process
At Subject PR, we are revolutionizing the way nonprofits build awareness for their cause by producing and promoting creative campaigns that increase the perception and influence of independent activists. In doing so, we are humanizing the issues and creating a cultural shift toward a culture of altruism.
1. Cultivate
We create content and media that elevates the perception of activism.
STORYTELLING
We help our activists find the most entertaining way to share their relationship with their cause(s).
POSITIONING
We find the best way to align the activists' brands with our clients' current messaging.
MONETIZATION
We help our activists strategize how to earn money for their good work.
PROJECTS+
We plan the projects, events, and stunts needed to make maximum impact.
2. Facilitate
We make and maintain key relationships to generate the greatest social impact.
STORYTELLING
We help our activists find the most entertaining way to share their relationship with their cause(s).
POSITIONING
We find the best way to align the activists' brands with our clients' current messaging.
MONETIZATION
We help our activists strategize how to earn money for their good work.
PROJECTS+
We plan the projects, events, and stunts needed to make maximum impact.
3. Disseminate
We earn our activists the mainstream recognition they deserve.
MEDIA KITS
We produce gorgeous media kits that help the media understand our activists and double as ROI reports.
TRADITIONAL MEDIA
We reach out to traditional media after the new media data speaks for itself.
INTERVIEW TRAINING
We coach our activists for the various types of interviews they’ll (hopefully) be doing.
LOCAL PRESS TOURS
We plan and coordinate press tours around Los Angeles.
PER CAMPAIGN
$35k
(120 hour maximum)
ON RETAINER
$10k/month
(3 month minimum)
*The items above outline our process, they are not a la carte services. Rates are non-negotiable.
